Chris Cawkwell

You Are What You Eat

27 February 2016 - 11 March 2016

“a monstrous, infinitely plastic entity, capable of metabolising and absorbing anything with which it comes into contact.” – Mark Fisher, Capitalist Realism

Not only is the witticism ‘we are we what we eat’ true; we eat what we think and we think what we smell, breathe, read, see and hear.

Consumerism is usually explained and justified as a economic order (an ideology) that ultimately benefits the consumer. It is closely related to ideas about freedom. The bombardment of neon signs, billboards and LED screens of the cities of capitalism are the immediate visible signs of 'The Free World'. Publicity, marketing and branding, it is thought, offers a free choice to the discerning consumer. web based trading platform in Qatar

But, consumerism only makes one proposal.

It proposes to each of us that we can transform ourselves, our lives, by the acquisition of material goods.

We need to kick the habit of sedative consumption, of publicity in particular. As the waters of Venice are invaded by monstrous, mutant algae, so our screens are populated by capitalist realism – consumerism and subversive marketing in all its material plentitude.


Private View
26 February 2016 - 7pm